Associated Building Supply, Inc. supplies high-end window and door systems to California’s luxury-home market. It’s rated one of the best by its own industry, and driven to be one of the best by its own beliefs. The company was established in Oxnard, California in 1993 by founder Chris Cole. With Chris at the helm ABSi grew over the next decade into a 3.8 million-dollar company, well established in two locationsand with a solid foundation in southern California. In 2006 Scott Thurber joined the organization and helped Cole grow it into a leading supplier in the region. Today the company employs 30 people and operates nine showrooms and two corporate offices spanning the entire state. As California’s leading supplier of high-end window and door systems, ABSi has seen consistent success and last year achieved 35 million dollars in sales. The history of ABSi has been 26 years of learning, and focusingon, what matters most to its customers and its vendor partners. “Part of what we do really well is representing our brands,” says Vice President Scott Thurber. “Our vendors provide a superhigh level of service to us because of our ability to sell their products. When we bring on a brand to sell we’re very selective and we work very closely with the vendor to develop a joint plan to build both their brand and our brand together.” Over the course of its existence ABSi has carefully cultivated a premium vendor network and a streamlined product offering. As the company grew, so did its vendor network.
Overall, the company’s performance rates at the top for nearly every brand it works with. “It really increases the level of service we can offer to our customers because of the solid relationships we have with our vendors,” says Thurber. “We’re different that way.” ABSi aims to be much more than a typical supplier. Going far beyond just the product, the company provides a complete solution to every job by working closely with the builders, architects, and homeowners to develop a clear understanding of all their needs, providing a unique solution for the project at hand. This means that ABSi gets involved early on so that its sales consultants can work with the architects, helping them specify products that are right for the design. This involves not only aesthetic decisions, but application- and performance-based decisions as well. As a result of this, ABSi helps ensure that all the products specified in the architect’s plans are structurally feasible, and that they are suited to the weather and exposure requirements of the house. Once the designs are completed, ABSi will work with the building team as well, ensuring that everything fits within budget and code requirements, and that the products are properly installed.
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